Five years. 103 engineers. 1,010 miles of hair.
To truly challenge conventional hair dryers, we needed to understand everything about hair, from cortex to cuticle and root to tip. Straight, wavy, coiled and curly, 1,010 miles of real hair went through our in-house labs. Only then could we understand the stresses of drying, the impact of brushing and effects of colours and chemicals.