A model uses the Dyson Supersonic r hair dryer with the Powerful air attachment to dry her hair.

Hair care

Shop our full range of hair dryers, stylers, straighteners, formulations and accessories.

Gift edition

Introducing Jasper plum – new to Dyson Beauty

Gift some of our latest, most advanced technology, now in shimmering soft purple. Available for a limited time.

Mother's Day banner featuring Airstrait and Airwrap i.d. in Jasper plum
Dyson Supersonic r logo.

Our most powerful1, yet lightest2 hair dryer

Precision drying for a smoother finish. More shine.3 No heat damage.

A Dyson Supersonic r hair dryer is used by a model to dry her long brown hair.

Discover Dyson attachments and accessories

  • Choose from a range of accessories, Dyson-engineered in every detail. Uncover brushes and bags, combs, clips and cases, chargers and travel pouches.

Your style, your way

Discover inspiring styling content created by our Dyson Beauty owners.

How-to create the perfect hair style

See how to get the most out of Dyson technology and try something different with your styling tools.

  • Play

    Create a voluminous straight style for short to medium hair using the Dyson Airstrait™ straightener

  • Play

    Achieve a polished every-day style, made easy with the Dyson Supersonic r™ hair dryer

  • Play

    See how to create a swishy, volumised 90s look with the Dyson Airwrap i.d.™ Multi-styler and dryer

Tried and tested

We’re obsessed with the science behind hair, and use it to engineer our technology.
No guesswork. No gimmicks. Just tried and tested science.

Tresses of hair are used for testing in a Dyson lab.

1When used in wet to dry mode.
2Thermal damage measured by hair strength, when creating an equivalent straight style using minimal heat. Testing on flexing vs. solid plates.

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Owner support

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